A multimedia campaign was developed to attract a younger audience to the brand’s e-commerce platform and drive demand for key hero products and private label assortment.
The concept combined situational pre-roll production with influencer-driven content support, creating a continuous presence across social media environments.
Short-form dynamic video assets were distributed across digital platforms, blending paid media placement with native creator aesthetics to increase relevance and engagement.
content integrations
MoM brand search uplift
total views
tracked purchases
