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Product Launch
FMCG

Cross-platform launch for a global snack brand

LAY’S (PepsiCo)

A cross-platform influencer campaign was developed to support the launch of a new product line and build awareness among a broad digital audience.

A curated network of creators across multiple platforms was engaged to introduce the new product through native content formats aligned with platform-specific audience behavior.

The campaign focused on reach and engagement, ensuring consistent product visibility and scalable recognition across digital channels.

Outcome
20

creators

100M+

combined  followers

20M+

total reach

-15%

CPV vs planned benchmarks