Influencer activity was structured as an 18-month always-on system combining ambassador collaborations and large-scale influencer collaborations and seeding.
Six leading auto-bloggers were engaged as long-term ambassadors, supported by 100+ additional influencers across five platforms.
Content was distributed as a continuous flow of integrations designed to maintain visibility, build familiarity, and reinforce brand presence over time, contributing to improved brand health indicators.
bloggers involved
posts per month
total views
CPV vs planned benchmarks
