Product launch for global snack

As part of a global product launch, a localized influencer activation was developed for a digital-native audience with a focus on awareness building.

A curated group of creators was engaged to translate the global campaign into native social content, maintaining the original visual language and cultural tone while adapting it for platform-specific formats.

The product was integrated organically into UGC-style content, allowing creators to interpret the campaign through their own creative expression.