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Seasonal Activation
Hardware

Seasonal hardware campaign

BOSCH

A targeted creator campaign was developed for Bosch, focusing on home and outdoor power tools.

Niche creators within DIY and countryside living were engaged to showcase the products in real-life scenarios — from home improvement tasks to outdoor projects requiring reliable tools and equipment.

Content highlighted functional product benefits through practical, use-driven storytelling, positioning the tools within everyday applications beyond urban contexts.

Outcome
12

content placements across niche communities

1.1%

ERV (benchmark-aligned performance)

15+

tracked purchases attributed to campaign activity

+4%

SKU search uplift